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Open evaluation of new product concepts at the front end of innovation : objectives and contingency factors
Velamuri, Vivek K.; Schneckenberg, Dirk; Haller, Jörg B. A. - In: R & D management 47 (2017) 4, pp. 501-521
Persistent link: https://www.econbiz.de/10011759826
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Managing strategic intellectual property assets in the fuzzy front end of new product development process
Cho, Yonghee; Kirkewoog, Sema; Daim, Tugrul U. - In: R & D management 48 (2018) 3, pp. 354-374
Persistent link: https://www.econbiz.de/10011971728
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Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Schweitzer, Fiona Maria; Palmié, Maximilian; Gassmann, … - In: R & D management 48 (2018) 5, pp. 534-551
Persistent link: https://www.econbiz.de/10011971759