presence of children in Snss. Investigation onthe relationship between kids and brands has significant implicationsfor the …Despite the explosion of Snss and the growing interest of brands foron line conversations, analysis on the relationship … between consumersand brands in these environments is still insufficient. This is particularlyevident in relation to the …

The paper examines how retailers can influence the quality perceptions for private label brands by providing additional … of private label brands vis-à-vis national brands. The paper proposes extrinsic high scope cues – in form of manufacturer …’s name and public quality label – to improve the quality perceptions of private label brands. Furthermore, the familiarity of …

brands get advantaged even if store brands are available on these market segments. …