How many comparison dimensions individuals consider when they are asked to judge how similar two different objects are? I address individual heterogeneity in the number of comparison dimensions with data from a laboratory experiment. I estimate the smallest number of dimensions such that objects...

This article presents an original conceptual framework for the strategic management of intellectual capital assets in software development companies. The framework is based on Lewin's Force Field Analysis. The framework makes it possible to assess software company managers' opinions regarding...

Teil 1 konzentriert sich auf die praxisgerechte und verständliche Darstellung des multivariaten Verfahrens der Multidimensionalen Skalierung, die im Rahmen eines professionellen Marketings eine hervorgehobene Rolle einnehmen. Ausgehend von einigen Beispielen und nach der Einordnung der MDS in...

The paper deals with the issue of analyzing the financial failure of businesses. The aim was to select key performance indicators entering the DEA model. The research was carried out on a sample of 343 Slovak heat management companies. When addressing the research problem, we made use of...

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This study investigates the citation in green...

The measurement of preferences can be based on historical observations of consumer behaviour or on data describing consumer intentions. In the latter case, the measure-ment of preferences is performed using methods which express consumer attitudes at the time of research. However, most of these...