Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reference book"
~type_genre:"Book section"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A NORMATIVE APPROACH TO THE OP...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Marketing
1,692
Theorie
240
Theory
240
Deutschland
155
Germany
155
Marketingmanagement
153
Consumer behaviour
152
Konsumentenverhalten
152
Marketing management
152
USA
129
Beziehungsmarketing
80
Relationship marketing
80
Brand management
71
Markenführung
71
Physical distribution
62
Vertrieb
62
Marketing theory
54
Marketingtheorie
54
KMU
52
SME
52
Social Web
52
Social web
52
Business start-up
50
Nachhaltigkeit
50
Sustainability
50
Unternehmensgründung
50
Market research
47
Marktforschung
47
Innovation
45
Advertising
44
Werbung
44
Internet marketing
43
Online-Marketing
43
Business ethics
42
Target group
42
Unternehmensethik
42
Zielgruppe
42
Corporate Social Responsibility
39
Corporate social responsibility
39
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
125
Book / Working Paper
4
Type of publication (narrower categories)
All
Reference book
Book section
Article in journal
443
Aufsatz in Zeitschrift
443
Aufsatz im Buch
125
Collection of articles of several authors
68
Sammelwerk
68
Graue Literatur
58
Non-commercial literature
58
Lehrbuch
54
Textbook
51
Arbeitspapier
37
Working Paper
37
Konferenzschrift
23
Hochschulschrift
22
Glossar enthalten
19
Glossary included
19
Aufsatzsammlung
18
Case study
18
Fallstudie
18
Thesis
18
Conference proceedings
15
Reprint
15
Bibliographie
11
Fallstudiensammlung
11
Amtsdruckschrift
8
Government document
8
Bibliografie enthalten
7
Bibliography included
7
Conference paper
7
Handbook
7
Handbuch
7
Konferenzbeitrag
7
Collection of articles written by one author
4
Nachschlagewerk
4
Sammlung
4
Bibliografie
3
CD-ROM, DVD
3
Guidebook
3
No longer published / No longer aquired
3
more ...
less ...
Language
All
English
125
German
4
Author
All
Cosgrove, Kenneth M.
3
Aspers, Patrik
2
Brunsson, Nils
2
Conley, Brian M.
2
Converse, Paul D.
2
Devereux, Anne
2
Dholakia, Nikhilesh
2
Edelman, Michelle
2
Lees-Marshment, Jennifer
2
Miles, Morgan P.
2
Peñaloza, Lisa
2
Urban, Glen L.
2
Adams, Ruifang Hope
1
Adelman, Morris Albert
1
Agrawal, Vishal
1
Aharonson, Barak S.
1
Ahlert, Dorothee
1
Ahrne, Göran
1
Akers, Sherri
1
Al-Laham, Andreas
1
Amburgey, Terry L.
1
Anderson, James C.
1
Anthony, Richard J.
1
Baker, Michael John
1
Bamber, Christopher John
1
Bamber, David James
1
Barbulescu, Adina
1
Baykal, Mehmet
1
Beardsworth, Edward
1
Beckert, Jens
1
Bendle, Neil
1
Berezan, Orie
1
Bergner, Jeff
1
Berndt, Ernst R.
1
Berry, William L.
1
Bichler, Martin
1
Brettel, Malte
1
Broni, Georgia
1
Bruyère, Sébastien
1
Bui, Linda T. M.
1
more ...
less ...
Published in...
All
Political marketing in the United States
13
Does marketing need reform? : fresh perspectives on the future
8
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
History of marketing thought ; Volume 3
5
After sixty : marketing to baby boomers reaching their big transition years
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
Marketing and the common good : essays from Notre Dame on societal impact
3
The Routledge companion to marketing and feminism
3
Contemporary issues in marketing : principles and practice
2
Kellogg on advertising & media : the Kellogg School of Management
2
Marketing strategy organization and implementation
2
Organizing and reorganizing markets
2
Research at the marketing-entrepreneurship interface
2
The Routledge companion to advertising and promotional culture
2
The nature and scope of marketing research
2
A - N
1
A general perspective
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Antitrust and regulation : essays in memory of John J. McGowan
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Clusters in urban and regional development
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary research in e-marketing ; 2
1
Creating competitive markets : the politics of regulatory reform
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Dynamik und Risikofreude in der Unternehmensführung : ein Workshop für und mit Professor Dr. Dr. h.c. Helmut Koch aus Anlaß seines 75. Geburtstages
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Emerging trends in business : an interdisciplinary approach
1
Entrepreneurial marketing
1
Entwicklungen in Produktionswissenschaft und Technologieforschung : Festschrift für Professor Dieter Specht
1
Experimental and behavioral economics
1
Facts on File library of American history
1
Gendering theory in marketing and consumer research
1
Global perspectives on contemporary marketing education
1
Green consumerism : perspectives, sustainability, and behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
2
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
3
Die Nebenwirkungen von Produktrückrufen : Ansätze der empirischen Analyse
Standop, Dirk
- In:
Dynamik und Risikofreude in der Unternehmensführung : …
,
(pp. 71-94)
.
1995
Persistent link: https://www.econbiz.de/10001287943
Saved in:
4
Marketing
and globalization strategies fo American universities
Müller, Steven
- In:
Hochschulstandort Deutschland : sind die deutschen …
,
(pp. 153-159)
.
1997
Persistent link: https://www.econbiz.de/10001301250
Saved in:
5
An application of a network approach to
marketing
: defending and changing market positions
Mattsson, Lars-Gunnar
- In:
Changing the course of marketing : alternative …
,
(pp. 263-288)
.
1985
Persistent link: https://www.econbiz.de/10001307189
Saved in:
6
Choice and choicelessness in the paradigm of
marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
7
Revisioning
marketing
management for the new paradigm era
Rosenberg, Larry J.
- In:
Changing the course of marketing : alternative …
,
(pp. 89-104)
.
1985
Persistent link: https://www.econbiz.de/10001307201
Saved in:
8
Profitability and market share
Adelman, Morris Albert
- In:
Antitrust and regulation : essays in memory of John J. …
,
(pp. 101-113)
.
1985
Persistent link: https://www.econbiz.de/10001257018
Saved in:
9
Market penetration analysis
Beardsworth, Edward
- In:
Strategic management and planning for electric utilities
,
(pp. 161-177)
.
1985
Persistent link: https://www.econbiz.de/10001261732
Saved in:
10
Persistent performance among large corporations
Mueller, Dennis C.
- In:
The economics of strategic planning : essays in honour …
,
(pp. 31-61)
.
1986
Persistent link: https://www.econbiz.de/10001261860
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
