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Consumer varied purchasing behavior: Definition, taxonomy and scale development.

Yang, Young I. - Florida Atlantic University

marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing … marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing …

Persistent link: https://www.econbiz.de/10009431486

Marketing strategies in global markets: A transaction cost analysis.

Karuppur, Devi Prasad R. - Florida Atlantic University

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …

Persistent link: https://www.econbiz.de/10009431487

The role of cues in buyers' evaluations of service innovations.

Ramesan, Jayendra. - Florida Atlantic University

This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...

Persistent link: https://www.econbiz.de/10009431497

An enhanced model for measuring service quality.

Jagannathan, Venkatakrishnan. - Florida Atlantic University

Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …

Persistent link: https://www.econbiz.de/10009431502

Cross-promotion as tactical alliance: Theory and implementation.

Basuroy, Suman. - University of Pittsburgh

The growth of promotional wars among brands in the 1980s, combined with the fact that promotions are mostly used by the current buyers of the brand which cannibalizes regular sales, has resulted in several innovative promotional tactics that look at brand competition in a broad strategic...

Persistent link: https://www.econbiz.de/10009431634