Similar Search Results

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2004

marketing literature has suggested two prominent decision mechanisms through which their effects may take place, which I call …

Persistent link: https://www.econbiz.de/10009477307

Skilled or Unskilled, but Still Unaware of It: How Perceptions of Difficulty Drive Miscalibration in Relative Comparisons

Burson, Katherine A. - 2005

People are inaccurate judges of how their abilities compare to others’. Kruger and Dunning (1999; 2002) argue that most inaccuracy is attributable to unskilled performers’ lack of metacognitive skill to evaluate their performance. They overestimate their standing, whereas skilled performers...

Persistent link: https://www.econbiz.de/10009477312

Marketing, strategy, and the small firm: A systematic inquiry

Trapp, Paul Stephen - 1991

orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a … extent of marketing strategy practices. Prospector type organizations exhibited a greater marketing orientation than Analyzer … or Defender type organizations, and engaged in marketing strategy practice activities to a greater extent than either of …

Persistent link: https://www.econbiz.de/10009477602

The internationalization of Korean firms and its impact on managerial sophistication

Shin, Mann-Soo - 1989

technology, production, marketing, organizational control, strategic planning, and human resource management. … internationalization and level of sophistication in most managerial aspects except marketing research, decentralization and selection …

Persistent link: https://www.econbiz.de/10009477606

Line extension versus new brand name introduction: Effects of new products discrepancy and relationship to an existing brand on the information process of new product evaluation

Jung, Kwon - 1996

Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...

Persistent link: https://www.econbiz.de/10009477612

Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models

Chang, Ai-Hwa - 1992

This dissertation proposes a new diffusion model for an innovation in durable goods markets and compares the model with four existing models. The distinctive feature of the new diffusion model is an explicit consideration of the competition between an existing product and a new product due to...

Persistent link: https://www.econbiz.de/10009477623

A causal structure analysis of advertising effects on attitudes toward foreign brands

Yi, Chull-Young - 1991

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

Persistent link: https://www.econbiz.de/10009477636

A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers

Chen, Shih-Fen - 1996

This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...

Persistent link: https://www.econbiz.de/10009477643

The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase

Roundtree, Robert Irving - 1996

This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers'...

Persistent link: https://www.econbiz.de/10009477667

Markdown sharing policies as trade incentives in uncertain markets

Su, Wan-Ru - 1992

Manufacturers often offer trade promotions such as markdown allowances as incentives to retailers. These savings, if passed onto consumers in the form of lower retail prices, can stimulate consumer purchases and thus enhance the manufacturers' profits. Retailers, however, may not pass savings...

Persistent link: https://www.econbiz.de/10009477674