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Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
Policymakers need to know whether prediction is possible and if so whether any proposed forecasting method will provide forecasts that are substantively more accurate than those from the relevant benchmark method. Inspection of global temperature data suggests that it is subject to irregular...
Persistent link: https://www.econbiz.de/10009438426
I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....
Persistent link: https://www.econbiz.de/10009438427
Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...
Persistent link: https://www.econbiz.de/10009438908
We drew upon findings from the diffusion literature to assess the prospects for the diffusion of expert systems in forecasting. Forecasters judged potential adoption of expert systems in relation to two techniques that had been widely adopted in the past, Box-Jenkins and scenarios. They also...
Persistent link: https://www.econbiz.de/10009438909
Rule-Based Forecasting (RBF) is an expert system that uses judgment to develop and apply rules for combining extrapolations. The judgment comes from two sources, forecasting expertise and domain knowledge. Forecasting expertise is based on more than a half century of research. Domain knowledge...
Persistent link: https://www.econbiz.de/10009438910
from psychology, education, personnel, marketing, and finance, showed that bootstrapping forecasts were more accurate than …
Persistent link: https://www.econbiz.de/10009438911
Role playing can be used to forecast decisions, such as “how will our competitors respond if we lower our prices?” In role playing, an administrator asks people to play roles and uses their “decisions” as forecasts. Such an exercise can produce a realistic simulation of the interactions...
Persistent link: https://www.econbiz.de/10009438912
Traditional groups meetings are an inefficient and ineffective method for making forecasts and decisions. We compare two structured alternatives to traditional meetings: the Delphi technique and prediction markets. Delphi is relatively simple and cheap to implement and has been adopted for...
Persistent link: https://www.econbiz.de/10009438914