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The dictionary of marketing
Ostrow, Rona; Smith, Sweetman R. - 1988
Persistent link: https://www.econbiz.de/10000743286
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin - 2018
Persistent link: https://www.econbiz.de/10011879492
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Encyclopedia of American business
Folsom, W. Davis (contributor) - 2011 - Rev. ed.
Persistent link: https://www.econbiz.de/10009242436
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Encyclopedia of major marketing campaigns ; Vol. 2
Riggs, Thomas (contributor) - 2007
Persistent link: https://www.econbiz.de/10003410117
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Racial and ethnic discrimination in urban housing markets : evidence from audit studies
Zhao, Bo - 2005
Persistent link: https://www.econbiz.de/10003384708