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~type_genre:"Sammlung"
~type_genre:"Reprint"
~person:"Johnston, Wesley J."
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Premiummarke - quo vadis?
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Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
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2
Is e-
marketing
coming of age? : an examination of the penetration of e-
marketing
and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
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