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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat; Ray, Sourav - In: Journal of business research : JBR 157 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
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Multilevel environment induced impulsive gambling
Wong, IpKin Anthony; Prentice, Catherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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The role of consumer-brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
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Reconceptualizing brand identity in a dynamic environment
Silveira, Catherine da; Lages, Carmen; Simões, Cláudia - In: Journal of business research : JBR 66 (2013) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10009720392