Narrow search
Showing 1 - 10 of 1,685
Cover Image
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Cover Image
Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
Cover Image
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann; Billen, Peter; Seitz, Nadine - In: Marketing und Innovation in disruptiven Zeiten, (pp. 147-167). 2023
Persistent link: https://www.econbiz.de/10013555051
Cover Image
The moderating roles of risk and efficiency on the relationship between logistics performance and customer loyalty in e-commerce
Ramanathan, Ramakrishnan - In: Transportation research / E : an international journal 46 (2010) 6, pp. 950-962
Persistent link: https://www.econbiz.de/10009268984
Cover Image
The effect of e-commerce livestreaming services on customer loyalty : a test of the chain mediation model
Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the …
Persistent link: https://www.econbiz.de/10014496952
Cover Image
Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah; Rehman, Mohsin Abdur; Sajid Mohy ul din; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297
Cover Image
Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
Cover Image
Der Chief Marketing Officer - auf der Suche nach Mehrwert
Müller-Stewens, Benedikt; Müller-Stewens, Günter; … - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 239-255). 2018
Persistent link: https://www.econbiz.de/10011741009
Cover Image
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling; Li, Xinjian; Wang, Rui - In: Journal of business-to-business marketing 25 (2018) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Cover Image
E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520