relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

implications for academic researchers and marketing practitioners were discussed. …

This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing …

The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape … bans, make marketing an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in marketing activities to promote their firms, remaining largely reactive and preserving a myopic …

working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …