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~isPartOf:"European journal of operational research : EJOR"
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Efficiency
83
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83
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69
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66
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66
Advertising
63
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56
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Kao, Chiang
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Oude Lansink, Alfons G. J. M.
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European journal of operational research : EJOR
SpringerLink / Bücher
586
Journal of business research : JBR
393
NBER working paper series
282
Working paper / National Bureau of Economic Research, Inc.
262
Journal of advertising research
258
NBER Working Paper
250
Europäische Hochschulschriften / 5
244
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Journal of Food Distribution Research
208
International journal of advertising : the review of marketing communications
197
International journal of advertising : the quarterly review of marketing communications
194
Applied economics
184
Management science : journal of the Institute for Operations Research and the Management Sciences
181
Journal of advertising : official publication of the American Academy of Advertising
173
Springer eBook Collection
168
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163
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162
MPRA Paper
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149
European journal of marketing : EJM
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
136
Journal of productivity analysis
136
Economics Papers from University Paris Dauphine
132
Journal of Agricultural and Applied Economics
132
Springer eBook Collection / Business and Economics
131
Information economics and policy : IEP
129
Gabler Edition Wissenschaft
126
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
Technological forecasting & social change : an international journal
114
Discussion paper / Centre for Economic Policy Research
111
Journal of historical research in marketing
111
International journal of industrial organization
107
Journal of marketing management : MM
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Applied economics letters
99
Economics letters
96
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ECONIS (ZBW)
177
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1
Interaction of pricing,
advertising
and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
2
Pulsation in a competitive model of
advertising
-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
Saved in:
3
ADPULS in continuous time
Luhmer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
2
(
1988
),
pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
Saved in:
4
A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani
- In:
European journal of operational research : EJOR
3
(
1988
),
pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
Saved in:
5
Sequential estimation of a time dependent
advertising
effectiveness model
Jex, Colin F.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
Saved in:
6
A quantitative analysis of new car sales and
advertising
in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
7
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
8
Sustaining cooperation in a differential game of
advertising
goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
9
On modeling the
advertising
-operations interface under asymmetric competition
Mesak, Hani I.
;
Bari, Abdullahel
;
Luehlfing, Michael S.
; …
- In:
European journal of operational research : EJOR
240
(
2015
)
1
,
pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
Saved in:
10
Autonomous and
advertising
-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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