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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen; Yeow, Paul H. P.; Lim, Nena - In: Marketing intelligence & planning 33 (2015) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
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Multiple-channel and cross-channel shopping behavior : role of consumer shopping orientations
Chatterjee, Patrali - In: Marketing intelligence & planning 28 (2010) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10003940427
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Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel; Rosa, Ramon B. - In: Marketing intelligence & planning 34 (2016) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10011570782