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Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154

Persistent link: https://www.econbiz.de/10003684152

Gupta, Ashok K.; Raj, S. P.; Wilemon, David L. - In: Journal of marketing 50 (1986) 2, pp. 7-17

Persistent link: https://www.econbiz.de/10001012003

Frazier, Gary L.; Maltz, Elliot; Antia, Kersi D.; … - In: Journal of marketing 73 (2009) 4, pp. 31-43

Persistent link: https://www.econbiz.de/10003860858

Elberse, Anita - In: Journal of marketing 74 (2010) 3, pp. 107-123

Persistent link: https://www.econbiz.de/10008822080

Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163

Persistent link: https://www.econbiz.de/10003820614

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

Persistent link: https://www.econbiz.de/10011372421

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Yadav, Manjit S.; Pavlou, Paul A. - In: Journal of marketing 78 (2014) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10010250090

Naor, Jacob - In: Journal of marketing 50 (1986) 1, pp. 28-39

Persistent link: https://www.econbiz.de/10001008471