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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397

Persistent link: https://www.econbiz.de/10013493993

Measuring the "free" digital economy within the GDP and productivity accounts

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017

Persistent link: https://www.econbiz.de/10011787398

Measuring the "free" digital economy within the GDP and productivity accounts

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017

Persistent link: https://www.econbiz.de/10011792227

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856