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Cause for event: not-for-profit marketing through participant sports events
Taylor, Ruth; Shanka, Tekle - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 945-958
Persistent link: https://www.econbiz.de/10003786749
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Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
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Discovering "experience-ables" : socially including visually impaired people in art museums
Vom Lehn, Dirk - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 749-769
Persistent link: https://www.econbiz.de/10008654253
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
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Special edition: New horizonts in arts, heritage, nonprofit and social marketing
Bennett, Roger (contributor) - 2010
Persistent link: https://www.econbiz.de/10008654305
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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Environmentally responsible behaviour in the workplace : an internal social marketing approach
Smith, Anne; O'Sullivan, Terry - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 469-493
Persistent link: https://www.econbiz.de/10009545945
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Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
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The coherence of inconsistencies : attitude-behaviour gaps and new consumption communities
Moraes, Caroline; Carrigan, Marylyn; Szmigin, Isabelle - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 103-128
Persistent link: https://www.econbiz.de/10009488957
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563