A social marketing approach to value creation in a well-women's health service
Year of publication: |
2011
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Authors: | Zainuddin, Nadia ; Previte, Josephine ; Russell-Bennett, Rebekah |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 3/4, p. 361-385
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Subject: | Social Marketing | Social marketing | Gesundheit | Health | Frauen | Women | Betriebliche Wertschöpfung | Value creation | Gesundheitswesen | Health care system |
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