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Strengthening social marketing research : harnessing “insight” through ethnography
Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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Social marketing strategies for renewable energy transitions
Eagle, Lynne C.; Osmond, Amy; McCarthy, Breda; Low, David; … - In: Australasian marketing journal 25 (2017) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
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Understanding how gamification influences behaviour in social marketing
Mitchell, Robert; Schuster, Lisa; Drennan, Judy - In: Australasian marketing journal 25 (2017) 1, pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
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Conceptualising value creation for social change management
Russell-Bennett, Rebekah; Previte, Josephine; … - In: Australasian marketing journal 17 (2009) 4, pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
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Benchmarking road safety success : issues to consider
Dann, Stephen; Fry, Marie-Louise - In: Australasian marketing journal 17 (2009) 4, pp. 226-231
Persistent link: https://www.econbiz.de/10003901772
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Analysis of management narrative to understand social marketing strategy : the case of "branding Logan City"
Russell, David; Sullivan Mort, Gillian; Hume, Margee - In: Australasian marketing journal 17 (2009) 4, pp. 232-237
Persistent link: https://www.econbiz.de/10003901784
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Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.; Tapsell, Linda; Andrews, Kelly L.; … - In: Australasian marketing journal 17 (2009) 4, pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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Special section: 2009 International Nonprofit and Social Marketing Conference best papers
In: Australasian marketing journal 19 (2011) 1, pp. 41-75
Persistent link: https://www.econbiz.de/10008908966
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Using agent-based models to design social marketing campaign
Perez-Mujica, Luisa; Duncan, Roderick; Bossomaier, … - In: Australasian marketing journal 22 (2014) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10010350402