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Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages

Gofman, Alex; Moskowitz, Howard R. - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 349-363

Persistent link: https://www.econbiz.de/10003824447

Improving customers targeting with short intervention testing

Gofman, Alex; Moskowitz, Howard R. - In: International journal of innovation management 14 (2010) 3, pp. 435-448

Persistent link: https://www.econbiz.de/10008664313

Constructing communication strategy : a three-country case study

Rabino, Samuel; Moskowitz, Howard R.; Paulus, Klaus; … - In: Journal of international consumer marketing 24 (2012) 4, pp. 232-251

Persistent link: https://www.econbiz.de/10009717332

Going mainstream : what does it truly mean anyway?

Saulo, Aurora A.; Moskowitz, Howard R.; Rustia, Abigail S. - In: Journal of food products marketing 19 (2013) 3, pp. 153-175

Persistent link: https://www.econbiz.de/10009782050

Understanding the mind of the pet owner for veterinary services

Gabay, Gillie; Moskowitz, Howard R.; Rotondo, Kenneth J.; … - In: Services marketing quarterly 35 (2014) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010346102

Marketing museums and exhibitions : what drives the interest of young people

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 601-618

Persistent link: https://www.econbiz.de/10009300560

Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database

Moskowitz, Howard R. - In: Marketing research and modeling : progress and …, (pp. 215-230). 2004

Persistent link: https://www.econbiz.de/10003243657

Conjoint analysis: applications

Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017

Persistent link: https://www.econbiz.de/10011634300

Improving Customers Targeting with Short Intervention Testing

Gofman, Alex - 2010

The proposed consumer-driven innovation approach allows for the creation of individual communications with heterogeneous customers. It utilizes Rule Developing Experimentation (a modified conjoint analysis-based approach) to create a database of messages specific to the product and to segment...

Persistent link: https://www.econbiz.de/10013139977