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~subject:"Consumer behaviour"
~person:"Dietrich, Holger"
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Consumer behaviour
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Customer satisfaction
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Dietrich, Holger
Dellaert, Benedict G. C.
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Meißner, Martin
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Gensler, Sonja
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Helm, Roland
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Rao, Vithala R.
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Denizci Guillet, Basak
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Hilca : a new conjoint procedure for an improved portrayal of purchase decisions on complex products
Wildner, Raimund
;
Dietrich, Holger
;
Hölscher, Ansgar
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 5-20
Persistent link: https://www.econbiz.de/10003747208
Saved in:
2
HILCA : ein neues Conjoint-Verfahren zur verbesserten Abbildung von Kaufentscheidungen komplexer Produkte
Wildner, Raimund
;
Dietrich, Holger
;
Hölscher, Ansgar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10003425791
Saved in:
3
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
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