The market for security software has witnessed an unprecedented growth in recent years. A closer examination of this … software market, furnish rigorous arguments for several counterintuitive observations in the real world, and provide managerial …

The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon … experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software … rate of learning. At moderate rates, the software manufacturer pursues a dual strategy of offering a longer trial as well …