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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Supply chain management and retailer performance : emerging trends, issues, and implications for research and practice
Ganesan, Shankar; George, Morris; Jap, Sandy D.; … - In: Journal of retailing 85 (2009) 1, pp. 84-94
Persistent link: https://www.econbiz.de/10003834517
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Understanding retail managers' role in the sales of products and services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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Data privacy in retail : navigating tensions and directing future research
Martin, Kelly D.; Palmatier, Robert W. - In: Journal of retailing 96 (2020) 4, pp. 449-457
Persistent link: https://www.econbiz.de/10012495483
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Data privacy in retail
Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018