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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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Commentary on Shelby Hunt’s "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 98-102
Persistent link: https://www.econbiz.de/10011429345