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~subject:"Marketing management"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
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Marketing management
Strategisches Management
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AMS review : official publication of the Academy of Marketing Science
Hochschulschriften zur Betriebswirtschaftslehre
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
9
Journal of the Academy of Marketing Science
9
Lehrbuch
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9
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8
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6
International marketing review
6
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of management & enterprise development : IJMED
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
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ECONIS (ZBW)
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1
Bildung und Bewertung strategischer Geschäftsfelder im Privatkundengeschäft einer Universalbank
Küspert, Andreas
-
1991
Persistent link: https://www.econbiz.de/10013378513
Saved in:
2
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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3
Der Grossverbrauchermarkt für Milcherzeugnisse in Deutschland : Analyse des Nachfrageverhaltens von Grossverbrauchern und Entwicklung von generalisierten Marketingstrategien
Gaigl, Gerhard
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001939858
Saved in:
4
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
5
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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6
Commentary on Shelby Hunt’s "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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7
Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
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8
Strategisches Marketing der Zeitungsverlage in Deutschland, Österreich und der Schweiz : Wege und Methoden zur strategischen Neuorientierung
Kopp, Bernhard
-
2004
Persistent link: https://www.econbiz.de/10013378457
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