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~subject:"Marketing management"
~person:"Ford, John B."
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Strategisches Management
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Ford, John B.
Piercy, Nigel
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Cravens, David W.
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Pfeffermann, Nicole
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Bruhn, Manfred
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Kotler, Philip
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Aaker, David A.
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Benkenstein, Martin
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Peterson, Robert A.
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Sabel, Hermann
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Schaper, Thorsten
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
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