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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521527
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521528
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Management strategies and innovation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521531
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Information technology and marketing management
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521534
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Knowledge based marketing in twenty first century
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521535
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Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011489914
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223