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Crisis and risk approaches to emergency management planning and communication : the role of similarity and sensitivity
Heath, Robert L.; Lee, Jaesub; Ni, Lan - In: Journal of public relations research : a quarterly … 21 (2009) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003847717
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The role of public relations leadership in effective social media and crisis communication management
Meng, Juan; Berger, Bruce K. - In: Social media and crisis communication, (pp. 85-98). 2018
Persistent link: https://www.econbiz.de/10011732304
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Siems, Florian (ed.); Brandstätter, Manfred (ed.);  … - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003716496
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Public relations theory : the reconstructive approach
Bentele, Günter - In: Public relations research : European and international …, (pp. 19-31). 2008
Persistent link: https://www.econbiz.de/10003728351
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The intereffication model : theoretical discussions and empirical research
Bentele, Günter; Nothhaft, Howard - In: Public relations research : European and international …, (pp. 33-47). 2008
Persistent link: https://www.econbiz.de/10003728356
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Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
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Empirical research in contemporary social sciences relevant to public relations : toward a network approach
Kleinnijenhuis, Jan - In: Public relations metrics : research and evaluation, (pp. 60-87). 2008
Persistent link: https://www.econbiz.de/10003753828
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Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830
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Modelle der integrierten Kommunikation
Boenigk, Michael - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 281-298). 2008
Persistent link: https://www.econbiz.de/10003759820
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Kommunikationsstrategie : integrierte Analyse
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 237-244). 2008
Persistent link: https://www.econbiz.de/10003767159