Showing 1 - 10 of 374
Persistent link: https://www.econbiz.de/10003759820
Persistent link: https://www.econbiz.de/10003899269
Persistent link: https://www.econbiz.de/10003441208
Persistent link: https://www.econbiz.de/10008807166
Persistent link: https://www.econbiz.de/10008808089
In this paper we compare the emerging field of open strategy to the established field of open innovation in order to facilitate their cross-fertilisation both in research and practice. Taking a communication-centred perspective, we argue that in both fields ‘openness' concerns opening-up the...
Persistent link: https://www.econbiz.de/10011418690
Persistent link: https://www.econbiz.de/10009236633
Persistent link: https://www.econbiz.de/10003762387
The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights...
Persistent link: https://www.econbiz.de/10010462597