Narrow search
Showing 1 - 10 of 111
Cover Image
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Cover Image
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A. - In: Management science : journal of the Institute for … 32 (1986) 4, pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
Cover Image
A market entry timing model for new technologies
Kalish, Shlomo - In: Management science : journal of the Institute for … 32 (1986) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10001015500
Cover Image
The dynamics of prices and market shares over the product life cycle
Wernerfelt, Birger - In: Management science : journal of the Institute for … 31 (1985) 8, pp. 928-939
Persistent link: https://www.econbiz.de/10001015615
Cover Image
Market share rewards to pioneering brands : an empir. analysis and strategic implications
Urban, Glen L. (contributor) - In: Management science : journal of the Institute for … 32 (1986) 6, pp. 645-659
Persistent link: https://www.econbiz.de/10001017822
Cover Image
On manufacturing marketing incentives
Porteus, Evan L. - In: Management science : journal of the Institute for … 37 (1991) 9, pp. 1166-1181
Persistent link: https://www.econbiz.de/10001112399
Cover Image
Sources of superior performance : market share versus industry effects in the US brewing industry
Montgomery, Cynthia A. - In: Management science : journal of the Institute for … 37 (1991) 8, pp. 954-959
Persistent link: https://www.econbiz.de/10001113429
Cover Image
The structure of equilibria in market share attraction models
Monahan, George E. - In: Management science : journal of the Institute for … 33 (1987) 2, pp. 228-243
Persistent link: https://www.econbiz.de/10001025348
Cover Image
Brand performance volatility from marketing spending
Fischer, Marc; Shin, Hyun; Hanssens, Dominique M. - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Cover Image
Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518