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~person:"Kotler, Philip"
~source:"usbk"
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Marketing
82
Einführung
11
Strategisches Management
9
Marketingmanagement
8
Lehrbuch
6
Management
6
Nonprofit-Organisation
4
Kundenmanagement
3
Soziomarketing
3
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2
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2
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2
Museum
2
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2
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2
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1
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1
Bibliographie 1964-2006
1
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1
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1
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1
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1
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1
Fehleranalyse
1
Gastgewerbe
1
Gesundheitswesen
1
Globalisierung
1
Health facilities
1
Health planning
1
Hospitality industry--Marketing--Case studies.
1
Hospitality industry--Marketing.
1
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1
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English
56
German
19
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6
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Kotler, Philip
Meffert, Heribert
79
Bruhn, Manfred
65
Pepels, Werner
44
Baker, Michael John
28
Belz, Christian
27
McDonald, Malcolm
26
Huber, Frank
23
Bauer, Hans H.
21
Wiedmann, Klaus-Peter
21
Homburg, Christian
20
Weis, Hans Christian
20
Hunger, J. David
19
Kühn, Richard
19
Wheelen, Thomas L.
19
Zentes, Joachim
18
Zerres, Michael P.
18
Aaker, David A.
17
Dichtl, Erwin
17
Armstrong, Gary
16
Diller, Hermann
16
Hinterhuber, Hans H.
16
Kuß, Alfred
16
Levinson, Jay Conrad
16
Silberer, Günter
16
Ferrell, Odies C.
15
Kerin, Roger A.
15
Lovelock, Christopher H.
15
Rugman, Alan M.
15
Ahlert, Dieter
14
Johnson, Gerry
14
Thompson, Arthur A.
14
Unger, Fritz
14
David, Fred R.
13
Grant, Robert M.
13
Grünig, Rudolf
13
Hitt, Michael A.
13
Meyer, Paul W.
13
Mintzberg, Henry
13
Raffée, Hans
13
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Legends in marketing series
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
144
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10004301813
Saved in:
2
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10004108243
Saved in:
3
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2003
-
6. ed.
Persistent link: https://www.econbiz.de/10004715839
Saved in:
4
Marketing
for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10004582867
Saved in:
5
Museum strategy and
marketing
: designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
-
1998
-
1. ed.
Persistent link: https://www.econbiz.de/10004376276
Saved in:
6
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10004895433
Saved in:
7
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
;
Shalowitz, Joel
;
Stevens, Robert J.
-
2008
-
1. ed., HB print.
Persistent link: https://www.econbiz.de/10004923664
Saved in:
8
Museum
marketing
and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
-
2008
-
2. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004924370
Saved in:
9
Marketing
Asian places : attracting investment, industry, and tourism to cities, states and nations
Kotler, Philip
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004246460
Saved in:
10
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004259011
Saved in:
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