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Marketing for hospitality and tourism

Kotler, Philip; Bowen, John T.; Makens, James C.; … - 2017 - Seventh edition, global edition

Persistent link: https://www.econbiz.de/10011596262

Strategic marketing for nonprofit organizations

Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed

Persistent link: https://www.econbiz.de/10000549498

Marketing management and strategy : a reader

Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.

Persistent link: https://www.econbiz.de/10000582543

Strategies for high market-share companies

Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985

Persistent link: https://www.econbiz.de/10001933002

Chaotics : the business of managing and marketing in the age of turbulence

Kotler, Philip; Caslione, John A. - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003803407

Chaotics : Management und Marketing für turbulente Zeiten

Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003836897

Marketing for hospitality and tourism

Kotler, Philip; Bowen, John T.; Makens, James C. - 2014 - 6. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009728236

Strategic marketing for nonprofit organizations

Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.

Persistent link: https://www.econbiz.de/10003517711

Strategic marketing for nonprofit organizations

Andreasen, Alan R.; Kotler, Philip - 2008 - 7. ed., [Pearson internat. ed.]

Persistent link: https://www.econbiz.de/10003651911

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan; … - 2023

"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is … challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and … marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of …

Persistent link: https://www.econbiz.de/10013462527