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The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694
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Marketing-Strategie
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009
Persistent link: https://www.econbiz.de/10003885266
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Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
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Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009
Persistent link: https://www.econbiz.de/10003876667
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Ethical lapses of marketers
Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006
Persistent link: https://www.econbiz.de/10003430294
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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H2H mindset in H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023
Persistent link: https://www.econbiz.de/10014322296
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Marketing in the age of disruption
Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 3-18). 2023
Persistent link: https://www.econbiz.de/10014283140
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The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 19-31). 2023
Persistent link: https://www.econbiz.de/10014283143