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Marketing and pricing dynamics in the presence of structural breaks - the Hungarian pork market
Bakucs, Lajos Zoltan; Ferto, Imre - European Association of Agricultural Economists - EAAE - 2006
The study of marketing margins and price transmission on various commodity markets has been a popular research topic of …. Homogeneity tests are rejected, suggesting a mark-up pricing strategy. Price transmission modelling suggests that, price …
Persistent link: https://www.econbiz.de/10005805048
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Do consumers benefit from private label development?
Sckokai, Paolo; Soregaroli, Claudio - European Association of Agricultural Economists - EAAE - 2006
brands need to adapt their marketing strategies to deal with this growing competition. Focusing on price strategies, recent …
Persistent link: https://www.econbiz.de/10005525226
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Structure of Dairy Markets: Past, Present, Future
Manchester, Alden C.; Blayney, Donald P. - Economic Research Service, Department of Agriculture - 1997
The U.S. dairy industry, many segments of which supported dairy policy changes in the 1996 Federal Agriculture Improvement and Reform Act, is much different than it was 20 or even 10 years ago. This report provides a historical overview of the industry, more detailed examinations of the fluid...
Persistent link: https://www.econbiz.de/10005513726
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Product Differentiation on the Polish Pig Meat Market
Pieniadz, Agata; Hockmann, Heinrich - European Association of Agricultural Economists - EAAE - 2002
This study deals with horizontal product differentiation in the Polish pig meat market. Hypothesis among firms behaviour are derived from an illustrative model and tested in an empirical analysis using data from 1991-1998. The empirical analysis suggest that product differentiation is a relevant...
Persistent link: https://www.econbiz.de/10005493687
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Trust and Risk in Business Networks: Towards a Due Diligence for Electronic Commerce
Fritz, Melanie - European Association of Agricultural Economists - EAAE - 2006
This paper develops a due diligence for electronic transactions with new partners in business networks with complex goods such as food products to enable the use of e-commerce potentials in first time transactions. The e-commerce due diligence is a means to reduce perceived risks and...
Persistent link: https://www.econbiz.de/10005454097
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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RECENT CHANGES IN MARKETING AND TRADE PRACTICES IN THE U.S. LETTUCE AND FRESH-CUT VEGETABLE INDUSTRIES
Handy, Charles R.; Thompson, Gary D.; Glaser, Lewrene K. - Economic Research Service, Department of Agriculture - 2001
Fifteen lettuce and bagged salad shippers were interviewed as part of a larger study on changes in produce marketing …
Persistent link: https://www.econbiz.de/10005220808
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468