Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics … Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research …

reasons, one of the important reason lies in the problems associated with domestic and international marketing of livestock … institutions to overcome perceived problems in the marketing system to address its links with food security. Knowledge on how … marketing routes and systems contribute to spread of diseases and the implications of these for national and international trade …

making processes towards improving livestock trade and marketing in Somalia by enabling the development of effective and … efficient marketing support services and accountable and competent rural institutions. The data were collected first through …

The paper briefly summarises the historical perspective on the development of livestock marketing in Kenya, current … problems of livestock and hides and skins marketing, and recommends investment opportunities to improve the situation. …

perceived by traders as major problems of marketing. All the problems were amenable to public policy to improve the market … environment and marketing efficiency. …