Blisard, Noel; Blayney, Donald P.; Chandran, Ram; … - Economic Research Service, Department of Agriculture - 1999
Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per...
