/ Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge …

Online Interaction / Peyton Mason, Boyd Davis, Deborah Bosley -- Application of Internet-Based Marketing Instruments by …This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Affecting Adoption of Internet Banking Services : An Empirical Investigation in Taiwan -- A Simonian Approach to E …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

, Robert J. Kauffman -- 4. Transparency strategy in Internet-based selling / Nelson Granados, Alok Gupta, Robert J. Kauffman …

. Scheduling and latency : addressing the bottleneck / Michael J. Oudshoorn -- 6. Integration of database and Internet technologies … for scalable end-to-end e-commerce systems / K. Selçuk Candan, Wen-Syan Li -- 7. Internet delivery of distributed data …-Sellers -- 16. Customisation of Internet multimedia information systems design through user modelling / Sherry Y. Chen, Marios C …