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There can be no doubt that the FANG companies – Facebook, Amazon, Netflix and Google, as well as Twitter – have transformed society since their emergence. Like all social transformations, the changes wrought by their services have had ripple effects that are both positive and negative. On...

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-- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a … connected world -- 1.1 Introduction -- 1.2 Digital transformation -- 1.3 Programmatic marketing -- 1.4 Artificial intelligence ….3 Privacy -- Chapter 3 Marketing goes digital -- 3.1 Introduction -- 3.2 Digital isn't the only option -- 3.3 Non-marketing …

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