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51
An exploration of key connections within sales-
marketing
interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
52
The relationship between supplier development and firm performance : the mediating role of
marketing
process improvement
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Yang, Jing
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 523-532
Persistent link: https://www.econbiz.de/10009790072
Saved in:
53
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
54
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
55
Marketing
of works as a source of the new hybrid offerings in widened
marketing
of goods, works and services
Pogodayev, Sergiy Eugene
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 638-648
Persistent link: https://www.econbiz.de/10010222177
Saved in:
56
Practitioner accounts and knowledge production : an analyis of three
marketing
discourses
Ardley, Barry Charles
;
Quinn, Lee
- In:
Marketing theory
14
(
2014
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10010255562
Saved in:
57
The rhetoric of managed contagion : metaphor and agency in the discourse of viral
marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
58
Political
marketing
management and theories of democracy
Henneberg, Stephen C.
;
Scammell, Margaret
; …
- In:
Marketing theory
9
(
2009
)
2
,
pp. 165-188
Persistent link: https://www.econbiz.de/10003862354
Saved in:
59
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political
marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
60
Political
marketing
and stakeholder engagement
Hughes, Andrew
;
Dann, Stephen
- In:
Marketing theory
9
(
2009
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10003862434
Saved in:
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