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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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Linking power, risk, and governance : a survey research in new product development relationships
Bazyar, Afshar; Teimoury, Ebrahim; Fesharaki, Mehdi; … - In: The journal of business & industrial marketing 28 (2013) 5, pp. 371-382
Persistent link: https://www.econbiz.de/10009771115
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Critical factors for involvement in customers' product development : an SME perspective
Flankegård, Filip; Johansson, Glenn; Granlund, Anna - In: The journal of business & industrial marketing 38 (2023) 13, pp. 143-153
Persistent link: https://www.econbiz.de/10014472673
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A new fuzzy multi-criteria decision-making approach for risk assessment of competitors' cooperation in new product development projects
Mousavi, Seyedehanahita; Hafezalkotob, Ashkan; … - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2278-2297
Persistent link: https://www.econbiz.de/10013455401