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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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Relational capabilities in Thai buyer-supplier relationships
Rungsithong, Rapeeporn; Meyer, Klaus; Roath, Anthony S. - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1228-1244
Persistent link: https://www.econbiz.de/10011802866
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Key influencing factors for the success of external innovation strategies in the biotechnology industry
Lin, Meichun; Lekhawipat, Watcharee - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2745-2759
Persistent link: https://www.econbiz.de/10014472616
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Exploring the dark side of cooperative buyer-seller relationships
Grandinetti, Roberto - In: The journal of business & industrial marketing 32 (2017) 2, pp. 326-336
Persistent link: https://www.econbiz.de/10011629605
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Goal diversity and resource development in an inter-organisational project
Lind, Frida - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 259-268
Persistent link: https://www.econbiz.de/10011342366