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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Food health branding : public discourse and health associations
Chrysochou, Polymeros - 2010
Persistent link: https://www.econbiz.de/10008696924