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"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Competitive intelligence in practice : empirical evidence from the UK retail banking sector
Wright, Sheila; Eid, Elsayed R.; Fleisher, Craig S. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 941-964
Persistent link: https://www.econbiz.de/10003902397
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Boundary spanner turnover in professional services : exploring the outcomes of client retention strategies
Vafeas, Mario - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 901-920
Persistent link: https://www.econbiz.de/10008664029
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Creative contests : knowledge generation and underlying learning dynamics for idea generation
Steils, Nadia; Hanine, Salwa - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1647-1669
Persistent link: https://www.econbiz.de/10011608060