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Conceptualizing coopetition as a process : an outline of change in cooperative and competitive interactions
Dahl, Johanna - In: Industrial marketing management : the international … 43 (2014) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10010364528
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.; Brenčič, Maja Makovec; Malshe, Avinash - In: Industrial marketing management : the international … 39 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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Managerial sensemaking in a transforming business ecosystem : conditioning forces, moderating frames, and strategizing options
Penttilä, Kaisa; Ravald, Annika; Dahl, Johanna; … - In: Industrial marketing management : the international … 91 (2020), pp. 209-222
Persistent link: https://www.econbiz.de/10012422214