A volume of essays on advances in marketing from leading global marketing scholars. … Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2 …: Daring to Understand and Change Thinking -- Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom …

behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing … context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new … marketing thinking needs to evolve to keep pace with the market reality …