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"We discuss the determinants of a successful implementation of an employee suggestion scheme and other measures to stimulate innovation success. Subsequently the effects of the employee suggestion schemes are investigated empirically. We analyse the realisation of cost reductions and...
Persistent link: https://www.econbiz.de/10010963784
We discuss the determinants of a successful implementation of an employee suggestion scheme and other measures to stimulate innovation success. Subsequently the effects of the employee suggestion schemes are investigated empirically. We analyse the realisation of cost reductions and...
Persistent link: https://www.econbiz.de/10011650669
"We discuss the determinants of a successful implementation of an employee suggestion scheme and other measures to stimulate innovation success. Subsequently the effects of the employee suggestion schemes are investigated empirically. We analyse the realisation of cost reductions and...
Persistent link: https://www.econbiz.de/10005534050
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
Persistent link: https://www.econbiz.de/10011527396
This paper examines how university research alliances and other cooperative links with universities contribute to startup employment growth. We argue that “scientific absorptive capacity” at the startup is critical for reaping the benefits from university research alliances, but not...
Persistent link: https://www.econbiz.de/10010428152
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