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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985
Persistent link: https://www.econbiz.de/10001933002
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2014 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10003517711
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2008 - 7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
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Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003591271
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5. ed.
Persistent link: https://www.econbiz.de/10004301813