to create effective marketing strategies that will help growing their businesses. Featuring top academics and …

Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does Marketing … Need Reform?"" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to … restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors …

-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …