arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

outputs would be assessed having regard to market expectations and probability profiling undertaken for use in simulation …

-IT, that aimed to depict the dynamic relationships between IT and BP using simulation. One of the major limitations of the … the relationship between BP and IS alone. It then proposes an alternative simulation framework, namely BPISS, that … provides the guideline to develop simulation models that portray BP and IS behavior performance measurements, offering in this …

BP and IT to propose an alternative framework to develop BP simulation models that depict the dynamic behavior of the …