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Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul; Gurău, Călin; Le Roy, Frédéric - In: Industrial marketing management : the international … 57 (2016), pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
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Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan; Jung, Gang Ok; Park, Hyo Hyun - In: Industrial marketing management : the international … 49 (2015), pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
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Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin; Kaufmann, Patrick J. - In: Industrial marketing management : the international … 83 (2019), pp. 148-161
Persistent link: https://www.econbiz.de/10012146619